Friday, 17 November 2017
Monday, 13 November 2017
Development of Ideas for Creative Media Product
Development of Ideas for Creative Media Product
Target Audience: My target audiences applies to almost all ages, aiming at anywhere from 16-40 years old, we do not feel audiences 41 and over would be interested in our animation, as the theme does not suit them and neither do animations generally. Our animation is for audience who are interested in music and live performances, the reason for the age bracket is because this is the age we feel that people become interested in music and in instruments, to slim down the audiences it will generally apply to people who have interests or play the guitar, as our animation includes a guitarist. Our animation applies to middle class and higher as people who are a lower class will not to be able to afford music equipment, this is a very broad, general way to pick certain audiences however. Audiences would mainly be more male than female as most musicians who play guitar are males, this animation does not have any themes that would appeal to women, unless they were interested in music.The information on the right shows evidence of age brackets for animated film. Audiences that are interested in "The Lego Movie" will be interested in my animation as it fits my age bracket and there are music themes throughout the film including the song "everything is awesome" which was very popular.
Resources/Audit:
Roles:
- Director
- Cinematographer
- Audio Engineer
- Actor
- Grip
- Editor (visual/sound)
- Artist
- Character Designer
- Background Designer
- Animator
Equipment:
- C100 Camera this is used for high quality video recording, to capture our animation scene, this camera is great to use due to its lots of adjustments you can make to the image. - £2,500- H4N Zoom this recording device will be used to capture our music, this means we get the best quality possible as we can directly connect it into the amplifier. - £180
- Tripod this will be used to help stabilize our footage for still shots. -£100
- Studio Lighting the studio lighting is key to a professional, cinematic look, it also gives us different options for the style. - £1,000
- Guitar and Amplifier These are the main pieces for the narrative of the video, the guitar shows hes a musician and the amplifier is so we can record the audio directly from the amp.
- PC This is used to exporting and editing the animation - £420
- MAC This is used to exporting and editing the animation - £999
- Adobe CC This is the software that we can use to edit the animation (premiere pro) - £16.24 monthly
Required Skills:
The required skills that we possess for our animation are strong filming skills, we understand how film works, how to manipulate a films emotion and atmosphere through character and camera movements, when working in film creativity is a major importance as most of films are story, this is what we applied to our animation idea, rotoscoping allows us to use our filming skills to the animate the footage. We understood that Kieran in the group is able to play the guitar, we thought that this skill could be applied to our animation effectively.
Professional:
- Editing Skills
- Directing Skills
- Cinematography knowledge and creativity
- Sound Editing
- Camera Knowledge
- Equipment skills and knowledge
- Lighting skills
- Animation Skills
Transparent:
- Communication skills
- Team-Working skills
- Problem-Solving skills
- Time Management skills
- Organisational skills
Professional:
- Editing Skills
- Directing Skills
- Cinematography knowledge and creativity
- Sound Editing
- Camera Knowledge
- Equipment skills and knowledge
- Lighting skills
- Animation Skills
Transparent:
- Communication skills
- Team-Working skills
- Problem-Solving skills
- Time Management skills
- Organisational skills
An example of our filming skills can be shown in our vimeo and YouTube videos -
Wednesday, 8 November 2017
UNIT 6 Critical Approaches to Creative Media Products
Critical Approaches to Creative Media Products
Demographic profiling/socio-economic profiling, is when a media association targets an audience based
on there demographic profiles. This defines groups such as age, gender, income, education and
occupation. With age a company may target an older or younger generation as some things can be
targeted towards more mature audiences with the use of colours, product and style.
Gender is also the same for an advertising company if they are advertising a football brand they
will probably aim it towards males, and will again style it towards males by using what is seen as
masculine colours, (blue, black, brown, grey) they would not for example use colours such as pink,
which they would normally use to aim something towards females.
They might also target audiences in particular areas of income, this again can be done by the style
of the product by using certain fonts and colour that might stand out to certain people from certain
social classes, also what the product is and its price. The limitations of this type of profiling is that
it narrows down the audience in sometimes a way that isn't entirely effective, this is because if they
go by certain social classes they may rule out some other people from other classes that are potential
audiences that still may invest in the product.
Mainstream - the general accepted norm, reflects the current way of thinking, this is the biggest
group/target audience. These audiences tend to enjoy the major release products, such as large
movies like "Rocky", "Star Wars" and "Harry Potter". These audiences are also common watches
of popular soaps such as "Coronation Street" and "Eastenders".
Niche - This audience type is very small and direct, almost the complete opposite to mainstream
audiences, they are interested in products that are less popular and are a bit more unusual, their
interests are unique.
Thursday, 26 October 2017
Multi-Camera Technique – Assignment 1
Multi-Camera Technique – Assignment 1
An example of a multi-camera production is sports programs (known
as sports coverage), sports programs such as a football match is a multi-camera
production.
Sports Coverage:
Here is an example of a football match that uses multi-camera techniques;
this video is of Chelsea playing against Manchester United. In this match it
includes "coverage of the action", meaning the practical use of
multi-camera is used in this live production, in this type of production the
footage must cover all the main action in the game.
During a football game there are over 20 cameras filming the
action, to collect total coverage this includes, wide shots, close zooms and
slow motion cameras, all from different angles to ensure to get the best view
of the action possible. The main wide shot it set up on a wire that moves
across the centre of the stadium this covers about 2/3rd of the pitch to get
most coverage as possible.
Because of the visual style of multi-camera productions, this can
allow quick cuts to different angles and different depths to create more visual
tension during the game. This creates a general fast pace for the rhythm of the
game, if the camera visuals were slow, the game would feel a bit slow, boring
and less impact. This also applies to other sports such as basketball, rugby
etc.
Most sports programs are filled with similar techniques and
formats, for example the Olympics are also filmed with many cameras, and some
cameras are mobile for quick movements to be captured. They also have cameras
for bird’s eye views of the stadium, so that the viewer can have a view of
everything occasionally, this enables them to understand the atmosphere and
layout of the event.
Planning this event is where most of the work takes place,
planning this event helps bring a set schedule to get the best and highest
quality of footage for the audiences, planning a big football event you have to
plan for certain dates for when the matches are held, also these productions
get organised throughout the whole year due to the amount of matches they have
to film. Coordination meetings can take place in advance to the production, any
demands from any department are listed in the meeting, this meeting allows the
departments to communicate and understand the process of the production. Like
mentioned before the schedule helps to plan out all the camera placements,
angles, lighting and movement, this is to again improve the coverage of the
live event.
Pros:
Multiple shots are taking at the same time, allowing for a lot of
shot choices to broadcast and this is done without having to stop or start the
action.
Due to it being a live broadcast it is very efficient and quick to
broadcast live instantly, this means that editing does not need to be done as
it is streamed live.
As it is a live broadcast all reactions and action is genuine.
This is especially important for sports interviews.
Cons:
Setting up equipment is time consuming, due to the amount of
equipment used. This production also requires a lot more crew.
The production is significantly reduced due to it being multi-camera.
As explained before sometimes the environment can become an issue.
As it is a live broadcast, stuff cannot be edited out before it is
shown on the TV.
TV Studio:
An example of this is "Mock the week" a television
program, that is a mixture between comedy and news. Coverage for this similar
to the sports program, it will use a main camera that covers a wide shot of
nearly too whole area of the studio, giving the audience an idea of the layout
and location of subjects in the frame. The scheduling system for TV studios
like sports coverage are different from film, this means that they have to get
less footage in a shorter amount of time, however they have to collect new
footage much more often. In a single camera production they will have a big
group of dates for filming, once completed they have finished the whole production,
because TV shows have episodes the dates are spaced out throughout years, so
that they can capture more and new episodes for the season.
This and many other similar programs have a casual visual style,
where the cuts are neither fast or slow, but have a constant flow, to allow a
very casual natural viewing experience. It switches different camera shots,
depending on who is speaking during the program, so you can basically receive
as much information from the person as possible, seeing their facial expressions
along with their dialogue, if they did not do this it would leave a very
strange viewing experience not being able to view the person who is speaking.
Sometimes there are camera's that are concentrated on the audience and they
will occasionally cut to a shot of some of the audience members, this allows
the viewer to see how the audiences is reacting to the show, this means that
the viewer can sometimes relate to the audience’s emotions or even to influence
their own emotions, by showing them the emotion that they should also be
feeling. The closer shots of each individual guest on the show, keeps the
viewer interested in the show, as it allows the viewer to analyse facial
expressions and body language, also gives the show a feeling of visual rhythm,
if they just used a single wide shot of all the people on the show, it would
give the show a very visual boring and stale feeling.
Constraints of TV studio filming is that, they have to film in a
certain amount of space and resources available to them, this is also a similar problem with sports coverage however
in sports coverage they have a lot more space to film in. Audio in TV Studio
involves microphone lavalieres attached to all the participants in the show, these
microphones are usually well hidden within clothing of the subjects, these
microphones are mainly omni-directional meaning it receives signals from all
directions, this can help to pick up more audio for the voice of the person,
the only issue with this is that it can make it not as strong at noise cancelling,
however these high-end microphones can drown out most of the noise in the
background and also can be further helped in post, boom microphones can also be
recording for a backup recording. Any sound effects are added in post-production.
Differences between these two types of multi-camera production,
obviously the subject is different, however, the way in which the two types of
productions are edited is very different. The sports coverage production will
use different speeds of cuts to influence the tension, for example the cuts may
become faster to add some tension to the atmosphere during the action, also
during the action in sports they will use certain angles so you can get the
best possible view of what is going on during the action, for example they may
use certain angles or closer shots for a better view. In TV studio productions
this is not used as it is not as important to capture all the action, as the
subjects are not constantly moving, we only have to concentrate on the person
who is speaking, which is why it is cut in a much more casual rhythmic way, it
they did manipulate cutting speeds and angles as much as sports coverage does,
then it would start to become distracting to the viewer and not actually add
anything to the viewing experience. Also sports coverage requires a much larger
amount of cameras to capture the action; this ensures most coverage as
possible. TV studio productions do not require as much cameras to film with,
which means the budget for this would be smaller. TV studio needs to express
the facial expressions and body language of their guests on the show, whilst
sports programs just need to capture the action during the program. Another
difference for sports programs is that the weather can effect whether they can
shoot in certain areas, a TV studio is inside so they will not be affected by
the weather.
An example of a multi-camera production is sports programs (known
as sports coverage), sports programs such as a football match is a multi-camera
production.
Sports Coverage:
Here is an example of a football match that uses multi-camera techniques;
this video is of Chelsea playing against Manchester United. In this match it
includes "coverage of the action", meaning the practical use of
multi-camera is used in this live production, in this type of production the
footage must cover all the main action in the game.
During a football game there are over 20 cameras filming the
action, to collect total coverage this includes, wide shots, close zooms and
slow motion cameras, all from different angles to ensure to get the best view
of the action possible. The main wide shot it set up on a wire that moves
across the centre of the stadium this covers about 2/3rd of the pitch to get
most coverage as possible.
Because of the visual style of multi-camera productions, this can
allow quick cuts to different angles and different depths to create more visual
tension during the game. This creates a general fast pace for the rhythm of the
game, if the camera visuals were slow, the game would feel a bit slow, boring
and less impact. This also applies to other sports such as basketball, rugby
etc.
Commentators need to be able to be heard clearly by the viewer,
they are usually given "Lip-ribbon microphones" to pick up their
voices, these microphones have a bi-directional polar pattern, this can help to
avoid any interference, therefor these microphones are very wind and noise
resistant, this gives the best possible audio for the viewer’s experience. In
football and rugby matches they have microphones set all around the stadium,
this help to pick up the crowd and atmosphere at the sports event, but also it
can pick up noises within the game, for example in football you can sometimes
here the ball being kicked.
Most sports programs are filled with similar techniques and
formats, for example the Olympics are also filmed with many cameras, and some
cameras are mobile for quick movements to be captured. They also have cameras
for bird’s eye views of the stadium, so that the viewer can have a view of
everything occasionally, this enables them to understand the atmosphere and
layout of the event.
Scheduling the multi-camera production is very important, in
sports coverage, all the camera angles are decided and placed, they do this to
get as much coverage of the area and as many angles and close-ups as they can
get, they plan out which camera will be streaming, for different situations in
the sports, for example for football they might use the main camera on a wire,
to cover most of the game, but then for a corner they would switch to a fixed
camera close to the area, so they can get a better view.
Planning this event is where most of the work takes place,
planning this event helps bring a set schedule to get the best and highest
quality of footage for the audiences, planning a big football event you have to
plan for certain dates for when the matches are held, also these productions
get organised throughout the whole year due to the amount of matches they have
to film. Coordination meetings can take place in advance to the production, any
demands from any department are listed in the meeting, this meeting allows the
departments to communicate and understand the process of the production. Like
mentioned before the schedule helps to plan out all the camera placements,
angles, lighting and movement, this is to again improve the coverage of the
live event.
Pros:
Multiple shots are taking at the same time, allowing for a lot of
shot choices to broadcast and this is done without having to stop or start the
action.
Due to it being a live broadcast it is very efficient and quick to
broadcast live instantly, this means that editing does not need to be done as
it is streamed live.
As it is a live broadcast all reactions and action is genuine.
This is especially important for sports interviews.
Cons:
Setting up equipment is time consuming, due to the amount of
equipment used. This production also requires a lot more crew.
The production is significantly reduced due to it being multi-camera.
The production is significantly reduced due to it being multi-camera.
As explained before sometimes the environment can become an issue.
As it is a live broadcast, stuff cannot be edited out before it is
shown on the TV.
TV Studio:
An example of this is "Mock the week" a television
program, that is a mixture between comedy and news. Coverage for this similar
to the sports program, it will use a main camera that covers a wide shot of
nearly too whole area of the studio, giving the audience an idea of the layout
and location of subjects in the frame. The scheduling system for TV studios
like sports coverage are different from film, this means that they have to get
less footage in a shorter amount of time, however they have to collect new
footage much more often. In a single camera production they will have a big
group of dates for filming, once completed they have finished the whole production,
because TV shows have episodes the dates are spaced out throughout years, so
that they can capture more and new episodes for the season.
This and many other similar programs have a casual visual style,
where the cuts are neither fast or slow, but have a constant flow, to allow a
very casual natural viewing experience. It switches different camera shots,
depending on who is speaking during the program, so you can basically receive
as much information from the person as possible, seeing their facial expressions
along with their dialogue, if they did not do this it would leave a very
strange viewing experience not being able to view the person who is speaking.
Sometimes there are camera's that are concentrated on the audience and they
will occasionally cut to a shot of some of the audience members, this allows
the viewer to see how the audiences is reacting to the show, this means that
the viewer can sometimes relate to the audience’s emotions or even to influence
their own emotions, by showing them the emotion that they should also be
feeling. The closer shots of each individual guest on the show, keeps the
viewer interested in the show, as it allows the viewer to analyse facial
expressions and body language, also gives the show a feeling of visual rhythm,
if they just used a single wide shot of all the people on the show, it would
give the show a very visual boring and stale feeling.
Constraints of TV studio filming is that, they have to film in a
certain amount of space and resources available to them, this is also a similar problem with sports coverage however
in sports coverage they have a lot more space to film in. Audio in TV Studio
involves microphone lavalieres attached to all the participants in the show, these
microphones are usually well hidden within clothing of the subjects, these
microphones are mainly omni-directional meaning it receives signals from all
directions, this can help to pick up more audio for the voice of the person,
the only issue with this is that it can make it not as strong at noise cancelling,
however these high-end microphones can drown out most of the noise in the
background and also can be further helped in post, boom microphones can also be
recording for a backup recording. Any sound effects are added in post-production.
Differences between these two types of multi-camera production,
obviously the subject is different, however, the way in which the two types of
productions are edited is very different. The sports coverage production will
use different speeds of cuts to influence the tension, for example the cuts may
become faster to add some tension to the atmosphere during the action, also
during the action in sports they will use certain angles so you can get the
best possible view of what is going on during the action, for example they may
use certain angles or closer shots for a better view. In TV studio productions
this is not used as it is not as important to capture all the action, as the
subjects are not constantly moving, we only have to concentrate on the person
who is speaking, which is why it is cut in a much more casual rhythmic way, it
they did manipulate cutting speeds and angles as much as sports coverage does,
then it would start to become distracting to the viewer and not actually add
anything to the viewing experience. Also sports coverage requires a much larger
amount of cameras to capture the action; this ensures most coverage as
possible. TV studio productions do not require as much cameras to film with,
which means the budget for this would be smaller. TV studio needs to express
the facial expressions and body language of their guests on the show, whilst
sports programs just need to capture the action during the program. Another
difference for sports programs is that the weather can effect whether they can
shoot in certain areas, a TV studio is inside so they will not be affected by
the weather.
Working To A Client Brief Assignment 1
Working to a Client Brief
Structures:
- Contractual Brief is a document that is made between a client and a potential employee. It gives information (discusses the clients duties) about the work that is required by the company and how the company organizes their work. The document requires certain criteria, the free that the client and employee agree on, they also agree on the payment terms. An example of this brief, for instance is if a screen writer was made to complete a certain amount of screen writing for the movie, the screen writer would not be finished or payed until all the tasks are completed.
Positive aspects of a contractual brief is that you have a secure amount of working hours and a wage that is agreed on at the start of the year, so the client has a secure set income, however if the employee is given a zero hour contract then this does not apply. Another positive is that the document is very simple and easy to understand/read (the layout is very clear), this enables the client to complete the work with more understanding and less struggle.
A negative aspect is that they may have a heavy workload, due to the set amount of hours, if they are given a high amount. They also like mentioned before be given a zero hour contract, which means they do not have a set amount of hours, meaning they can be giving a unexpected amount of work or lack of work at any time. Another negative is that there is no flexibility on a contract brief as you are set for the whole year and it cannot be adjusted (the document is legally compulsory) this means that the tasks given must be completed before the client is payed.
- A negotiated brief is when the client will come to a specified agreement on the brief, with the employer. This includes ideas about both the client and the employee. It is very important that the employer and the company have agreements on the brief, to avoid future problems. This type of brief is very similar to a formal brief. An example of this is a client and the employee discussing business ideas and information with each other.
Positive aspects of a negotiated brief is that it brings both the ideas from the client and the employee, the benefit of this is that because they both get they own input, it means that they like both be happy with the brief. This as said before fixes any future quarrel between the employee and the client.
Negative aspects of this is that when the employer and the client negotiate their brief, they may come to a disagreement during it, this can result in the employer losing potential work, also the client may choose another employer.
- Co-Operative Brief this type of brief which completed through many companies, this brief is completed on a team basis in unison. These companies are employed to work on a 'set brief', which they will complete working together as a team. This brief has to be finished by a certain time otherwise the client will not be satisfied and will not come back to these companies (has a set deadline). An example of this type of brief are two companies working together, to create an advertisement, a service or a product.
A positive aspect of this type of brief is that it creates a community within the work, it also adds social aspects to the project, and this creates an additional advantage of strong communication and team-work between the team. Also because of the wide-range of companies and people it adds more brains and ideas to the project.
A negative aspect of this is that some team members might not work well together, which can seriously hinder the project from being successful. Any conflict can cause problems for the project.
- Informal Brief this type of brief is a less serious, less professional approach to a brief. This type of brief does not require written documents like a traditional brief does. There are neutral discussions between the client and the employer. This type of brief is usually done face to face, but also can be done over a phone call or a video call. An example of this would be two business workers, who talk to each other outside of their workplace, in a casual area and manner.
A big advantage of this type of brief is how free it is, there are not written rules that need to they have to abide and because of it being less serious it can open up opportunities for more creative ideas, plus communication between the client and the employer is more neutral and friendly and less business-like. Also because this method is less serious, it may spark more ideas to the client or the employee.
A negative aspect of this is that some expectations from the client may not go well with the opinions and ethos of the employer. Also because this is less professional it can be seen as less important. This type of brief does not attract big production companies unlike other briefs, for example the co-operative brief.
- Formal Brief this in basic terms is the opposite of an informal brief, this does include written documents and detailed information that needs to be looked into. Although the brief itself is not necessarily a legal document, which does make it more casual, it does have information/instructions that need to be closely followed. This also has simple clear instructions to the client enabling them to understand the brief better.
A positive aspect of this is that the document displays all the information the client needs; it gives clear information and instructions that can be closely followed by the client. This type of brief also is not necessarily a legal-binding document, so it can be worked around if needed.
The problem with this is that the client and the employer may disagree on certain terms; this is more likely to happen and is usually less easily worked out than an informal brief. This means that if disagreements take place, people can lose potential work.
- Commission Brief this type of brief works with a large corporation, such as "The Sun", "AA", etc. The corporation will normally work with a company to create there product. This type of brief is normally negotiated between 2 media companies instead of a standard client. They may receive the product once the brief is understood and agreed one.
Positive aspects of this are that the production company gets paid for creating a specific product, and may actually receive a small percentage of the profit the product makes. Also as this brief is worked between large companies/corporations the amount of resources and money is bigger to work with.
The problem of this is because of the large corporation and the percentage of profit that they control, they may be unfair with the percentages of the profit given to the company. This can seriously have a negative effect on the company, not giving them enough money for the product, not giving them enough credit for the product.
- Tender Brief similar to the commission brief, this is a larger type of brief working with bigger competition. This client will display advertisements, asking for a certain product to be created. The production company (the employer) discusses and decides on a brief, a budget and a proposal, which is then presented and discussed to the client. The client decides from multiple companies that have offered there terms.
Positive aspects of this is that because of the large competition this means that work is normally at a very high quality as it has to be to stand out to the client. Also as they project a budget themselves they will be determined to work for it.
Negative aspects are that because of the huge competition, it is very difficult to get chosen to work with the client. This means that it is very difficult for companies to actually get work from clients.
- Competition Brief This type of production is open and is accessible to all companies interested. Each company creates their own briefs, discussing their terms. The project ideas are then chose by the client, which then the client chooses the company that stands out. This enables for some really high quality work.
Because of the big competition this means that the companies again have to have really strong work to get chosen, often ending up with a really high quality product. This gives the client a very personal decision to choose from the briefs that stand out to them. Also any size or type of company can pitch there idea to the client.
A negative aspect is that the chosen winner may have to pay a fee. This can sometimes appear very negative towards the winner and may actually pull out of the project before it even starts. However this does not usually happen, as they will have to understand that this does sometimes happen in situations like this.
Structures:
- Contractual Brief is a document that is made between a client and a potential employee. It gives information (discusses the clients duties) about the work that is required by the company and how the company organizes their work. The document requires certain criteria, the free that the client and employee agree on, they also agree on the payment terms. An example of this brief, for instance is if a screen writer was made to complete a certain amount of screen writing for the movie, the screen writer would not be finished or payed until all the tasks are completed.
Positive aspects of a contractual brief is that you have a secure amount of working hours and a wage that is agreed on at the start of the year, so the client has a secure set income, however if the employee is given a zero hour contract then this does not apply. Another positive is that the document is very simple and easy to understand/read (the layout is very clear), this enables the client to complete the work with more understanding and less struggle.
A negative aspect is that they may have a heavy workload, due to the set amount of hours, if they are given a high amount. They also like mentioned before be given a zero hour contract, which means they do not have a set amount of hours, meaning they can be giving a unexpected amount of work or lack of work at any time. Another negative is that there is no flexibility on a contract brief as you are set for the whole year and it cannot be adjusted (the document is legally compulsory) this means that the tasks given must be completed before the client is payed.
Positive aspects of a negotiated brief is that it brings both the ideas from the client and the employee, the benefit of this is that because they both get they own input, it means that they like both be happy with the brief. This as said before fixes any future quarrel between the employee and the client.
Negative aspects of this is that when the employer and the client negotiate their brief, they may come to a disagreement during it, this can result in the employer losing potential work, also the client may choose another employer.
- Co-Operative Brief this type of brief which completed through many companies, this brief is completed on a team basis in unison. These companies are employed to work on a 'set brief', which they will complete working together as a team. This brief has to be finished by a certain time otherwise the client will not be satisfied and will not come back to these companies (has a set deadline). An example of this type of brief are two companies working together, to create an advertisement, a service or a product.
A positive aspect of this type of brief is that it creates a community within the work, it also adds social aspects to the project, and this creates an additional advantage of strong communication and team-work between the team. Also because of the wide-range of companies and people it adds more brains and ideas to the project.
A negative aspect of this is that some team members might not work well together, which can seriously hinder the project from being successful. Any conflict can cause problems for the project.
- Informal Brief this type of brief is a less serious, less professional approach to a brief. This type of brief does not require written documents like a traditional brief does. There are neutral discussions between the client and the employer. This type of brief is usually done face to face, but also can be done over a phone call or a video call. An example of this would be two business workers, who talk to each other outside of their workplace, in a casual area and manner.
A big advantage of this type of brief is how free it is, there are not written rules that need to they have to abide and because of it being less serious it can open up opportunities for more creative ideas, plus communication between the client and the employer is more neutral and friendly and less business-like. Also because this method is less serious, it may spark more ideas to the client or the employee.
A negative aspect of this is that some expectations from the client may not go well with the opinions and ethos of the employer. Also because this is less professional it can be seen as less important. This type of brief does not attract big production companies unlike other briefs, for example the co-operative brief.
- Formal Brief this in basic terms is the opposite of an informal brief, this does include written documents and detailed information that needs to be looked into. Although the brief itself is not necessarily a legal document, which does make it more casual, it does have information/instructions that need to be closely followed. This also has simple clear instructions to the client enabling them to understand the brief better.
A positive aspect of this is that the document displays all the information the client needs; it gives clear information and instructions that can be closely followed by the client. This type of brief also is not necessarily a legal-binding document, so it can be worked around if needed.
The problem with this is that the client and the employer may disagree on certain terms; this is more likely to happen and is usually less easily worked out than an informal brief. This means that if disagreements take place, people can lose potential work.
- Commission Brief this type of brief works with a large corporation, such as "The Sun", "AA", etc. The corporation will normally work with a company to create there product. This type of brief is normally negotiated between 2 media companies instead of a standard client. They may receive the product once the brief is understood and agreed one.
Positive aspects of this are that the production company gets paid for creating a specific product, and may actually receive a small percentage of the profit the product makes. Also as this brief is worked between large companies/corporations the amount of resources and money is bigger to work with.
The problem of this is because of the large corporation and the percentage of profit that they control, they may be unfair with the percentages of the profit given to the company. This can seriously have a negative effect on the company, not giving them enough money for the product, not giving them enough credit for the product.
- Tender Brief similar to the commission brief, this is a larger type of brief working with bigger competition. This client will display advertisements, asking for a certain product to be created. The production company (the employer) discusses and decides on a brief, a budget and a proposal, which is then presented and discussed to the client. The client decides from multiple companies that have offered there terms.
Positive aspects of this is that because of the large competition this means that work is normally at a very high quality as it has to be to stand out to the client. Also as they project a budget themselves they will be determined to work for it.
Negative aspects are that because of the huge competition, it is very difficult to get chosen to work with the client. This means that it is very difficult for companies to actually get work from clients.
- Competition Brief This type of production is open and is accessible to all companies interested. Each company creates their own briefs, discussing their terms. The project ideas are then chose by the client, which then the client chooses the company that stands out. This enables for some really high quality work.
Because of the big competition this means that the companies again have to have really strong work to get chosen, often ending up with a really high quality product. This gives the client a very personal decision to choose from the briefs that stand out to them. Also any size or type of company can pitch there idea to the client.
A negative aspect is that the chosen winner may have to pay a fee. This can sometimes appear very negative towards the winner and may actually pull out of the project before it even starts. However this does not usually happen, as they will have to understand that this does sometimes happen in situations like this.
Demand, Nature and Consultation
The nature of the brief is the content of the brief is basically what the employer has asked for, it's an overview of the information included in the brief that gives guidelines to direct the client.
An example of a client brief is one that I used last year and it was to create a CD cover or an artist named "prawn shocker".
An example of a client brief is one that I used last year and it was to create a CD cover or an artist named "prawn shocker".
"You have been asked to produced two designs for the musical project, Prawnshocker, a solo artist working with electronic music, loops and noise.
What I am looking for first is a logo for the Prawnshocker name, which could be adapted for use on anything as small as button badges, for T Shirts to use on CD and bandcamp releases, and right up to the size of a video backdrop for live performances. This means it would work equally well at small or large and be equally effective in either colour or black and white.
The style of the logo I will leave up to your students, but it should reflect the most popular themes and general style of the music.
The second thing I would like is a CD cover set at a size suitable for a bandcamp release, produced in either Photoshop or Illustrator, and based around the title of Crown of Prawns. This could be based around the original Crown of Prawns/Thorns idea of a religious icon bedecked with a Crown of Prawns."
The content of this brief is to create a Logo for the company "Prawnshocker" and also a CD cover, this is by using illustrator or Photoshop to edit and produce the given tasks. So the content is: "What I am looking for first is a logo for the Prawnshocker name" also "The second thing I would like is a CD cover set at a size suitable for a bandcamp release".
The format that is mentioned in the brief is by using Photoshop or Illustrator on a available computer this is for the CD cover, the Logo is not mentioned how it should be created so this is a free choice for the client, examples are that the logo could be hand drawn, digitally created or any other ways possible. So the format is: "produced in either Photoshop or Illustrator".
The requirements of this brief is to create a logo that appeals to the employer, it must "reflect the most popular themes and general style of the music", this is because the employer has a style/theme to their company that they want to keep to. Also another requirement for the CD cover is that "I would like a CD cover set at a size suitable for a bandcamp release", also the employer mentioned that they need there logo to be able to work on both a small scale and a large scale, "as small as button badges, for T Shirts to use on CD and band camp releases, and right up to the size of a video backdrop for live performances.". Another requirement mentioned before is that the CD cover needs to be completed on either Photoshop or on Illustrator, which also means it needs to be digitally created.
Specialist knowledge for this brief includes having strong knowledge of using computer and using software such as Photoshop and Illustrator to create the products. Understanding the styles and themes of music also will help to create this product, by analysing other products advertisement themes and styles.
The talent required for this project is Photoshop or illustrator skills and then for the logo any personal creating skills such as drawing. Another talent for this sector is creativity with your work.
This brief set by "Canon" has asked us to create a story, this includes:
"•about an experience in your home city that inspires you (an event, activity)
The format of this brief is basically any format you would like, it's to tell a story so it could be done through photography or videography the choice is the employee's ("consider ways in which you can 'tell a story'").
The format that is mentioned in the brief is by using Photoshop or Illustrator on a available computer this is for the CD cover, the Logo is not mentioned how it should be created so this is a free choice for the client, examples are that the logo could be hand drawn, digitally created or any other ways possible. So the format is: "produced in either Photoshop or Illustrator".
The requirements of this brief is to create a logo that appeals to the employer, it must "reflect the most popular themes and general style of the music", this is because the employer has a style/theme to their company that they want to keep to. Also another requirement for the CD cover is that "I would like a CD cover set at a size suitable for a bandcamp release", also the employer mentioned that they need there logo to be able to work on both a small scale and a large scale, "as small as button badges, for T Shirts to use on CD and band camp releases, and right up to the size of a video backdrop for live performances.". Another requirement mentioned before is that the CD cover needs to be completed on either Photoshop or on Illustrator, which also means it needs to be digitally created.
Specialist knowledge for this brief includes having strong knowledge of using computer and using software such as Photoshop and Illustrator to create the products. Understanding the styles and themes of music also will help to create this product, by analysing other products advertisement themes and styles.
The talent required for this project is Photoshop or illustrator skills and then for the logo any personal creating skills such as drawing. Another talent for this sector is creativity with your work.
This brief set by "Canon" has asked us to create a story, this includes:
"•about an experience in your home city that inspires you (an event, activity)
•about someone that has affected your life in a positive way (family member, sports coach)
•about something that annoys you and you wish you could put right (social injustice, act of disorder)"
This is the content of the brief.The format of this brief is basically any format you would like, it's to tell a story so it could be done through photography or videography the choice is the employee's ("consider ways in which you can 'tell a story'").
The requirements are similar to the content, in which the employee has to "create a story", through using "social media, in unusual places", a requirement asked is that it has to be "shareable" and must have ways to "reach your audience".
Specialist knowledge for this brief would be perhaps using camera's for the brief, technical knowledge would be required, however as the format is not chosen the employee can choose whatever they have a specialist knowledge in.
Talent for this brief would be creative thinking and planning, as they are asked to "create a story" which is a creative process and to also use "unusual" places to do it.
Specialist knowledge for this brief would be perhaps using camera's for the brief, technical knowledge would be required, however as the format is not chosen the employee can choose whatever they have a specialist knowledge in.
Talent for this brief would be creative thinking and planning, as they are asked to "create a story" which is a creative process and to also use "unusual" places to do it.
When receiving this client brief, you need to have consolation
with the client. This is important so that the client and the employee can
discuss the brief, this can organised agreements and any issues either of them
may have. For example this brief set by "Canon" a camera company, the
potential winner and the person who wants to be involved may have certain
questions about the regulations of this brief as they are not discussed in this
short summary, this can’t take place in the consolation. In this case it seems
that the discussion wouldn't necessarily work in a meeting, but rather in an
email situation, as it is a competition brief.
When negotiating the brief the client may ask for a certain
standard of work expected, in this brief here is shows it giving advice on how
to achieve this, with its bullet point information for help.
Degree of discretion in this brief is how you decide you will
create your production. In this brief it is apparent that the deadline is the
26th of June, therefore the employee can decide how he will complete his
project and plan it out for this time-frame. This also is where the employee
can analyse what is asked of him/her, to decide what is the best possible ideas
and situations for this brief.
Constraints in this brief are not apparent, however one of the
issues may be the time-frame. The candidate may not be happy with this issued
and therefore may not take part in this brief. For example the time frame on
the example brief is "26th
of June 2015" this
is the time-frame that is issued to the employer, this is the deadline date for
their project. Or they may need to consult this in the consultation with the
client. Another constraint of this brief, is that what will the candidate be
allowed to include in there videos, will there be copy-right issues? Will there
be certain areas they are not allowed to film in? These can be answered in the consolation.
The candidate will need to decide their budget among themselves,
they can contact the client however for advice on how to budget there project.
This would be done through an email. Knowing the budget for a production is
important so that you know that the project will be achievable, they will also
need to work out who is paying for what.
Also when negotiated with the client they may need to discuss fees
that may need to be played by the employee. It does not seem to apply in my
example but it will in other client briefs.
Opportunites within the Brief
This brief can really provoke creative thinking within the participant, of this competition brief, as it requires them to "tell a story" through social media. This is develops it because they have to think on how to tell a story which is a creative process, it’s like a practise for storytelling. Another way it could improve self-development is by having to document someone who has affected them in their life, they could personally learn new things about the person that they did not know before. By having to think of "unusual places" this also could have development on creative thinking, but also improve knowledge of the person’s geographical locations.
Ralph Styles Ultra -
This Kickstarter project is to create a short film, this is fleshing out of the 1960/70's cigarette adverts and explores themes such as manipulation and seduction. They have already created a short 15 minute discussion about the adverts.
Self-Development - for my personal development, if I was to help create this short film it would help improve organisation and team-working skills with others also it could improve technical aspects such as directing skills (working with actors) and cinematography skills, gaining experience with equipment. I could also improve my editing skills whilst working on this project, improving my cutting, shot choices, effects and colour grading.
New Skills - I would hopefully gain skills in writing as I am not strong at this aspect of film creating, also as it will have a budget of around £16,000 this opens up an opportunity to work on real sets, maybe use different advanced equipment so hopefully I will gain the experience with new equipment, improving my technical knowledge. Also I could learn new editing skills, such as colour correcting images and using CGI effects which I have not used before.
Multi-skilling - The multi-skilling aspect of this would involve learning and using multiple skills at once, this would be done throughout the production, directing I would have to direct the actors, discuss and work with them whilst thinking about camera movements, shots and atmosphere, this also applies to the cinematographer role, I would have to consider lighting, depth-of-field and composition whilst also knowing the right settings for the camera.
Individuality/Group work - In this project it will definitely be group work mainly, this is mainly a positive as it is a production that requires a lot of team members, this can be beneficial as you have lots of different skills and instincts that can be applied to the project, also relationships can be developed during the production. Individual work will include ideas thought by the individual that can be contributed into the team project.
Thursday, 19 October 2017
Opportunites within the Brief
Opportunites within the Brief
This brief can really provoke creative thinking within the participant,
of this competition brief, as it requires them to "tell a story"
through social media. This is develops it because they have to think on how to
tell a story which is a creative process, it’s like a practise for storytelling.
Another way it could improve self-development is by having to document someone
who has affected them in their life, they could personally learn new things
about the person that they did not know before. By having to think of
"unusual places" this also could have development on creative
thinking, but also improve knowledge of the person’s geographical locations.
Ralph Styles Ultra -
This Kickstarter project is to create a short film, this is fleshing out
of the 1960/70's cigarette adverts and explores themes such as manipulation and
seduction. They have already created a short 15 minute discussion about the
adverts.
Self-Development - for my personal development, if I was to
help create this short film it would help improve organisation and team-working
skills with others also it could improve technical aspects such as directing
skills (working with actors) and cinematography skills, gaining experience with
equipment. I could also improve my editing skills whilst working on this
project, improving my cutting, shot choices, effects and colour grading.
New Skills - I would hopefully gain skills in writing as I am not strong at
this aspect of film creating, also as it will have a budget of around £16,000
this opens up a opportunity to work on real sets, maybe use different advanced
equipment so hopefully I will gain the experience with new equipment, improving
my technical knowledge. Also I could learn new editing skills, such as colour
correcting images and using CGI effects which I have not used before.
Individuality/Group work - In this project it will definitely be
group work mainly, this is mainly a positive as it is a production that
requires a lot of team members, this can be beneficial as you have lots of
different skills and instincts that can be applied to the project, also
relationships can be developed during the production. Individual work will
include ideas thought by the individual that can be contributed into the team
project.
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