Critical Approaches to Creative Media Products
Demographic profiling/socio-economic profiling, is when a media association targets an audience based
on there demographic profiles. This defines groups such as age, gender, income, education and
occupation. With age a company may target an older or younger generation as some things can be
targeted towards more mature audiences with the use of colours, product and style.
Gender is also the same for an advertising company if they are advertising a football brand they
will probably aim it towards males, and will again style it towards males by using what is seen as
masculine colours, (blue, black, brown, grey) they would not for example use colours such as pink,
which they would normally use to aim something towards females.
They might also target audiences in particular areas of income, this again can be done by the style
of the product by using certain fonts and colour that might stand out to certain people from certain
social classes, also what the product is and its price. The limitations of this type of profiling is that
it narrows down the audience in sometimes a way that isn't entirely effective, this is because if they
go by certain social classes they may rule out some other people from other classes that are potential
audiences that still may invest in the product.
Mainstream - the general accepted norm, reflects the current way of thinking, this is the biggest
group/target audience. These audiences tend to enjoy the major release products, such as large
movies like "Rocky", "Star Wars" and "Harry Potter". These audiences are also common watches
of popular soaps such as "Coronation Street" and "Eastenders".
Niche - This audience type is very small and direct, almost the complete opposite to mainstream
audiences, they are interested in products that are less popular and are a bit more unusual, their
interests are unique.
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