Development of Ideas for Creative Media Product
Target Audience: My target audiences applies to almost all ages, aiming at anywhere from 16-40 years old, we do not feel audiences 41 and over would be interested in our animation, as the theme does not suit them and neither do animations generally. Our animation is for audience who are interested in music and live performances, the reason for the age bracket is because this is the age we feel that people become interested in music and in instruments, to slim down the audiences it will generally apply to people who have interests or play the guitar, as our animation includes a guitarist. Our animation applies to middle class and higher as people who are a lower class will not to be able to afford music equipment, this is a very broad, general way to pick certain audiences however. Audiences would mainly be more male than female as most musicians who play guitar are males, this animation does not have any themes that would appeal to women, unless they were interested in music.The information on the right shows evidence of age brackets for animated film. Audiences that are interested in "The Lego Movie" will be interested in my animation as it fits my age bracket and there are music themes throughout the film including the song "everything is awesome" which was very popular.
Resources/Audit:
Roles:
- Director
- Cinematographer
- Audio Engineer
- Actor
- Grip
- Editor (visual/sound)
- Artist
- Character Designer
- Background Designer
- Animator
Equipment:
- C100 Camera this is used for high quality video recording, to capture our animation scene, this camera is great to use due to its lots of adjustments you can make to the image. - £2,500- H4N Zoom this recording device will be used to capture our music, this means we get the best quality possible as we can directly connect it into the amplifier. - £180
- Tripod this will be used to help stabilize our footage for still shots. -£100
- Studio Lighting the studio lighting is key to a professional, cinematic look, it also gives us different options for the style. - £1,000
- Guitar and Amplifier These are the main pieces for the narrative of the video, the guitar shows hes a musician and the amplifier is so we can record the audio directly from the amp.
- PC This is used to exporting and editing the animation - £420
- MAC This is used to exporting and editing the animation - £999
- Adobe CC This is the software that we can use to edit the animation (premiere pro) - £16.24 monthly
Required Skills:
The required skills that we possess for our animation are strong filming skills, we understand how film works, how to manipulate a films emotion and atmosphere through character and camera movements, when working in film creativity is a major importance as most of films are story, this is what we applied to our animation idea, rotoscoping allows us to use our filming skills to the animate the footage. We understood that Kieran in the group is able to play the guitar, we thought that this skill could be applied to our animation effectively.
Professional:
- Editing Skills
- Directing Skills
- Cinematography knowledge and creativity
- Sound Editing
- Camera Knowledge
- Equipment skills and knowledge
- Lighting skills
- Animation Skills
Transparent:
- Communication skills
- Team-Working skills
- Problem-Solving skills
- Time Management skills
- Organisational skills
Professional:
- Editing Skills
- Directing Skills
- Cinematography knowledge and creativity
- Sound Editing
- Camera Knowledge
- Equipment skills and knowledge
- Lighting skills
- Animation Skills
Transparent:
- Communication skills
- Team-Working skills
- Problem-Solving skills
- Time Management skills
- Organisational skills
An example of our filming skills can be shown in our vimeo and YouTube videos -
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