Wednesday, 28 February 2018

Single Camera Assignment 1

Single Camera

Purpose -

A dramatic story line is created to effect audience emotions, there emotions during these types of films tend to fluctuate, from happy to sad, from tense to calm. Drama films are a more realistic approach to film and can almost be a real life situation, in fact a lot of "based on true story" films are dramas. These types of films usually have characters that are dealing with problems in their life, such as conflict with others or themselves. You tend to find that because these types of films, are more realistic and could be real life situations, a lot of audiences can relate to the story or characters easier, also so can the actor.

Formats -

The first type of single camera drama is a drama "series". These television series are broken up unlike a feature length film and contain, episodes and seasons. These shows are written as they develop and may continue depending on their popularity and ratings. These episodes can get released weekly-monthly, creating new changes to plot and story-line whenever the creators want to. An example of a drama series would be "Doctor Who", the very well-known drama series, its been creating episodes since the early 1960's and still gets new episodes today, with its main character being unable to die and can "regenerate" due to its sci-fi genre, it can really keep creating new episodes forever until it loses its popularity, which would be very unlikely as it has a huge fan following.

A drama "serial" is a story-line that serialises events or a story from books or true/fictional events. Serials are usually split into episodes similar to TV shows. This type of feature is a one off showing and does not have weekly releases of new episodes. Pride and Prejudice is a romance set in the 1800's consisting of 6 episodes, each being about an hour long, it was adapted from the Jane Austin Novel.

Unlike the single camera drama formats before, this type of drama is not broken up into episodes, this is normally a feature length film or a long single episode. A single drama normally is created to influence a real life situation or event, this is used to make the audience more aware of the situation, however but also to entertain and get them more invested as it is more to do with real life events. An example of this is "Don't take my baby" which won best single drama in 2016 at the "BAFTA" awards.

Narrative Structures -

A linear story line is basically a story that goes in the correct order of time, it works through the events of the story in sequence, and an example of this is "Whiplash". A linear story line is used to keep the story basic and to stop it from getting over-convoluted or confusing.

A non-linear story line is the opposite to a linear story line, is does not have a specific order of displaying its events in the film, this often is the case of movies using flashbacks to explain a story, these stories are often fragmented and are used in mystery dramas, almost like assembling a puzzle for the audience. A problem with this is that it can become confusing for certain audience, or even most audience if done poorly, an example of this is "Pulp Fiction".

A realist structure is a film structure that tries to be as real as it can be, an example of this is "Zero Dark Thirty", a film based on the true events of 9/11 and how Osama Bin Laden was assassinated. This film tries to tell true events in a realistic way, it keeps close to what actually happened during the true event. However lot's of films that are mostly "realism" films can have some "non-realism" aspects to them as Zero Dark Thirty although has a realistic story structure, over exaggerates some of the action aspect to the story, this helps the audience stay entertained but it can still feel realistic.

A anti-realistic film is the opposite of realistic films, they don't mind having insane action sequences or story-lines that could never happen in reality, this can really give some really creative films, that can be extremely entertaining to watch, most people would agree that non-realism films are the more fun types of film out of the two, however some films that are unrealistic such as a super-hero film can have a realism feel to it, for example Christopher Nolan's "Batman Trilogy" is some of the most realistic super-hero films in cinema, it explores if our society did have a super-hero such as a "Batman", how would it work, and what challenges would he face, in the film he needs protective armour and can make the wrong decisions which is a realistic way of looking at it.

WHIPLASH -

"Whiplash" won an academy award in 2014 for "best editing". Whiplash is cut in a way that each time the camera angle changes, it means something to the story.

The date scene in whiplash is an example of very clever editing, it starts off with an establishing shot, this is used to establish location and atmosphere of the area, but also to help identify how the characters are positioned in the frame. This is used in most films as it is an effective opening shot for a new scene.

When the conversation start in the scene it then cuts to a mid-shot of both characters, and it maintains this shot framing for around a minute, during this time the characters, just have some fun, positive, small talk between one another, the cuts in between the characters help to show the chemistry between this characters.

When Miles Tellers characters asks a more personal question, the camera shot changes to a close-up the characters, this is to give the message that the current conversation is a bit personal and uncomfortable, being this close to the characters makes the audience feel a bit claustrophobic and uncomfortable like the characters are feeling in the scene. The conversation in this part of the scene is clearly starting to feel a bit negative and personal.

When this awkward conversation finished the camera cuts back out, to identify that this subject has finished and it about to be changed, this gives a sense of relief sub-consciously to audiences, it also identifies that the uncomfortable feeling of the conversation has left the scene. Neither of the characters speak during these mid-shots, until Nicole changes the conversations atmosphere and starts a new positive one, during this the shot changes back to the wide establishing shot, signifying that they are sort of starting over again and forgetting about the previous conversation mood, they are trying to start of positive like before.

After this the new small talk conversation carry's on and to show the positive mood is back successfully, the shot cuts back to the mid-shots like before. Cutting back and forth between the characters like before as well.

When it cuts back to Nicole however, they use the close-up from before, when the conversation was uncomfortable, however this time the vibe is completely different, because the conversation this time is positive and flirty, the close-up feel like they are bonding with each other more, and starting to like each other, getting to know each other better. This close-up cuts back and forth to again show the connection between the two. This shows how dialogue can affect the feeling of camera shots and angles.

The final scene of Whiplash is incredible, the way it's filmed and handled it masterful, a range of different shot types and angles help to send subliminal messages to the audience. During this scene there are loads of low-angle shots of Miles Tellers characters, this represents the power and determination of the character.

When Andrew (Miles Tellers character) begins to play the drums when not instructed, it shows it with lots of quick cuts from all different angles, this helps to go with the rhythm of the music but also the quickness represents which speed and skill.

Before this however we have Fletcher who walks over to Andrew, it cuts to a shots of Andrew with Fletcher stood out of focus to the right of the frame, he closes off space in the frame with the character, giving a closed off vibe and claustrophobia to the shot, representing the relationship between the characters, its clearly negative, also however Andrew is sat looking up at Fletcher shows that Fletcher is the one in charge and has power over Andrew.

At first Fletcher is furious with what is happening, however further into the scene, it is clear that Fletcher is starting to enjoy the music, respecting Andrew more. The angle shows this as this shot is very level eyed which gives the vibe that he's starting to come down to Andrew's level, working with him rather than against him.

Not soon after this there's a quick pan shot that switches between Andrew and Fletcher, Andrew is playing the music to the commands of Fletcher, this shows them working together, the use of the fast pan helps to show that they are now connecting with one another, and are on the same level, they are working with each other.

Drive -

Drive is a film starring Ryan Gosling and is directed by Nicolas Winding Rfen. This film has almost a metaphoric message woven into its story.

Ryan Goslings character "Driver" is a talented stunt driver, who drives as a getaway driver for criminals, he meets his neighbor and starts to have feelings for her. He wears a bomber jacket with a large scorpion logo on the back, during the film his character mentions the story of "the scorpion and the frog". In this story a scorpion persuades a frog to give him a lift over a pond as he can't swim, the frog is concerned he will be stung, however the scorpion ensures the frogs safe as if her were to sting him they would both drown, the frog agrees and the scorpion stings the frog, this is because it's in the scorpions nature to sting.


Lighting -

The basic technique of lighting can be mainly narrowed down to the 3 point lighting system, this involves a key light that lights up most of the frame and is aimed directly at the subject, a fill light that is used to soften the key light as the key light can look a bit harsh on camera if a fill light is not set up, it mainly helps to take down the harsh shadows that the key light creates and then the back-light which lights up behind the subject, as not having a light to light up the background can make the subject or character merge in with the background, so this helps to separate them from the background.

High-key lighting is when the crew uses heavy use of strong fill and key lights on their subjects, this can really make the look of a scene or film really bright and almost over the top, this is used heavily in musicals and fun family/kids films. A film such as "Wizard of Oz" is a film  that would use this type of 3 point lighting, the film appears almost really over the top with how bright and colourful it is, the high-key lighting really suits its mood and atmosphere.
Low-key lighting is basically the opposite of High-key lighting, the use of key lighting and fill lighting is much less and sometimes minimal, this can give a very dark, intense vibe, a lot of thrillers, horrors and violent action movies use this to their advantage. An example of a film that uses this is fight club, a heavy intense drama, again low-key lighting suits its atmosphere and vibe.
Back-lighting can be used for several different atmospheres and messages to the audience, it can be used to cast a heavy shadow over a object or character which can hide its appearance and create mystery. A film that uses this is "Spectre" a James Bond film that hides the appearance of the main villain to create a mystery over who it is, but also to intensify the situation.
Back-lighting can also be used to create the "halo effect", an effect that creates a bleed of bright light behind the character, this can be used to boost the scenes atmosphere in the film, it can make characters appear godly or ghostly.

Sound -

A film score can have a huge impact on the way a film affects a audiences emotions, for example horror movies will have very dark, tension building music, that is often slow and sometimes unusual, to make you feel uneasy whilst watching a film, a really good example of some horror film scores, that really influence the film heavily is the "28 days later" theme and also the opening track to "Get Out", the get out track uses slow string instruments, with unusual use of tones for uneasiness, but also the voices often change volume and tone, the whispers really exaggerate the creepiness. The 28 days later song uses slow pianos and guitars that gradually build, starting it off slow and creepy, building it up to complete chaos, which relates to the films plot.


Sound in action films can be used to again really add to the intense scene or it can be added for a comedy, or a satisfaction effect, films that use soundtracks to intensify action scenes are usually more serious films such as "Taken".
however action films that play with the music for a more light-hearted, comedy vibe are "Baby Driver" and "Thor Ragnarok". Both of these are great at using the music to add to the action, making it far superior than if they huge more generic action music.


Wednesday, 7 February 2018

Multi-Camera Technique – Assignment 2

Multi-Camera Techniques


Equipment list -

1 Canon C100 - This will be used for handheld shots, due to the heavier weight of the camera it should be the best for the handheld look, also with its manual zoom funtion it makes it better for these shots.
2 Black Magic pocket cameras - These camera's will be used for the still tripod shots, these display a very high quality flat image, that is great for post editing.
2 Lavalier sets - The lavalier microphones enable us to have a portable audio source, so we can get the microphones closer to the actors mouths, if we used a shotgun mic, the audio would have been too quiet and awkward to place.
2 Camera tripods - These tripods will be our base camera's for still stable footage.
Lighting kit - The lighting kit will add a huge amount of production value to the look of my documentary, a 3 point lighting system will be applied.
Zoom H4N - Used to record the audio.

Film Roles -

Director - Charlie Barnfather - I will be the head director of this production, as I will not be acting in it at all, so I will always be behind the camera, this documentary is improvised through questions to help get a discussion.
Assistant Directors - Connor Cross, Kieran Atkins - They will help to give any extra ideas or directions during the production.
Cinematographers - Charlie Barnfather, Kieran Atkins, Connor Cross - I will be setting up the stable tripod shots, the handheld shots will be filmed by all three of us during production, from different angles.
Actors - Kieran Atkins, Connor Cross, Sam McClean - These actors have had experience when it comes to music, and are all fairly passionate about the subject.
Sound Engineer - Kieran Atkins - Kieran will be setting up the lavalier mics to ensure they are working and recording properly
Video Editor - Charlie Barnfather - I will be editing the footage in post, cutting it together and adding any effects or transitions if needed.
Colour Grader - Charlie Barnfather - I will also be colour grading the footage, giving a natural visual style to the documentary.
Lighting - Charlie Barnfather - I will be setting up the 3 point lighting system to help add production value and make it look visually better.

Locations -

TV-studio - The television studio will be used for most of our production, mainly for our interview part of the documentary, this is easy to get access of and also easy for the actors, but also gives us a good place for lighting and adjustability.
B-roll footage - Hopefully we will be able to use kieran's home for B-roll footage, this is because his house is a very bright friendly environment and will be good for B-roll. If not the studio may have to be used.

Issues with production and post -

Pre-production we had some questions written down, around 10-20 the issue with this is that we soon realised that this wasn't enough, so we had to improvise quite a few of the questions, this sometimes became closed questions that were answered "yes" or "no" the problem with this is that we couldn't then use that for our documentary effectively wasting time.

Although using the Canon C100 for the handheld shots was the right decision, there is a slight difference in appearence to how the black magic camera's look and how the C100 looks, this meant that I had to colour grade/correct them differently to try and get the same look which was a struggle.

Another issue was time and effort, for B-roll I only managed to get Kieran and Connor in the TV-studio for B-roll shots, this location was a very ineffective for B-roll as it was dark and dull, the atmosphere was not interesting and not related to the music theme at all. The camera I used for the B-roll also was a shoulder cam and it struggled to automatically choose the focus and exposure because of the intense and contrast studio lighting.

Risk Assessments:

 

 

Storyboards:



Release form:


Friday, 19 January 2018

Developing a Small Business in the Creative Media Industries Assignment 2

Developing a Small Business in the Creative Media Industries Research

Sole trading is when a person is self-employed, this means that there is not legal structure to their job. Creating your own business (a small business) is usually done as self-employed work, this puts you liable for all debts and taxes that need to be paid. When profits are made within a self-employed company, the owner must pay tax for any of this, this is taxed through the form of "National Contributions", these are listed in different classes, these classes are normally class 2 and class 4, and this can be found on the HMRC website. All records of income and suspense must be kept. When self-employed you need to be registered with "HMRC" (known as revenue and customs), there is a £100 penalty that would have to be paid if you do not get registered within 3 months on owning the company whilst trading.
Advantages of Sole Trading is that it is a very easy method of setting up a new small business. You have complete charge over your company so you pick the wages and the expenses. You also can make any financial or non-financial decisions within the company you want.
Issues are that you can end up with huge debts, if regulations are not met. Sole Trader companies also struggle to become big companies that makes lots of money.

A Partnership business is where 2 self-employed business owners work together, effectively owning the business together. This means they have to share profits, losses and decisions. Usually before the partnership is decided an agreement on who gets what in the business is made, for example who gets what percentage of profit although this is normally organised evenly this can be made uneven for certain reasons. Like sole traders tax regulations have to be taken to account, any profits made are taxed and they must register with the HMRC.
Benefits of this method is that you don't have to make all the decisions and do the work all yourself, as you have the partner to work with, so overall more work can be achieved and decisions are usually made more effectively as you have 2 opinions instead of only 1. Unlike limited companies there is no corporation tax to pay as well.
However the owners are liable to debts like before, also another issue is that there is no legal status in a partnership so it can be difficult to sell products. An obvious problem with partnership is that if you don't agree on a decision then it is difficult to sort the issue out, also you need to be able to work effectively together, because if partners fall out in business it can cause the company to collapse.

Within a business there are certain regulations that have to be thought about, some of them are environmental, advertising, privacy and employment regulations.
In environmental regulations, small businesses must not cause negative impacts on the environment, for example selling a product that directly pollutes the environment with no benefit, would not suit the environmental regulations. Certain acts are set up by the government to avoid companies from polluting and causing damage to the environment, an example of this is the "Clean Air Act of 1990" this legal act helps to protect our atmosphere and air quality.
Although advertising is one of the most important aspects of business, there are certain regulations that have to be understood. This helps to avoid false advertising, but also fabricated claims against companies. Penalties that violate this regulation can be a considerable amount of money that is sued from the company. Advertising should be truthful towards audiences, about the product and the company, you can't advertise something a product can't do, for example an advert of a mobile phone that claims to have a camera when it doesn't. This is false advertising and is essentially illegal. Any information about any company or product has to be truthful or accurate.
Any business or company is not a loud to release private or personal information about anyone, people’s lives should not be invaded, bank account details should be kept private, if released then penalties and suing can take place. "The Federal Trade Commission" enforces privacy laws, to protect financial information, but also identities of customers and employees.
Employment regulations is mostly to do with money and time, certain minimal wages have to be paid for certain ages and hours, but also breaks have to be inputted into an employee’s hours, if the hours exceeds a certain amount in a day. Employment regulations protects employees and makes sure they get a certain amount of wages, time off and any benefits such as retirement benefits (Statutory Rights).
Copyright helps to protect artistic work that is created or recorded, such as music, story or a design. This is an automatic international right that prevents other people from replicating and stealing your work. An example of a copyright claim, was between a photographer and a structural designer, "Art Rodgers" photographs a couple sat with each other facing the camera, holding 4 puppies each, "Jeff Koons" created a structure that represented the people sat in Art Rodgers photograph, so Art Rodgers tried to sue Jeff. It concluded that Jeff Koons sold and made profit from these structures, so Art Rodgers was eligible to sue him.
As a business owner you are responsible for the health and safety of you, your employees and the customers. Usually businesses will have to register with authorities, for health and safety purposes. Health and safety plans involves fire precautions, risk assessments, insurance etc. Risks assessments help to minimize hazards by understanding them and preparing for them. 

Sole Traders are taxed via the self-assessment system every year, they also have to pay tax and national insurance contributions on their business profits after deductions. When you set up a self-employed business and you are registered, you will be sent a self-assessment notice, which involves the end of the year tax year, which is in April. The deadline for submitting a tax return is the 31st of October, this is after the end of the tax year. Sending a tax return online can give you up to 3 months extra time, to complete it before the deadline, as the deadline for submitting a tax return online is by 31st of January. Once self-assessment tax payments are made annually, then you will need to make payments on account, these payments are basically advanced payments that will likely need to be paid that current tax year. These payments can be made to HMRC in two instalments if needed, the first on the 31st of January and then the second 6 months later (July 31st). For this year the personal allowance holds at £11,500. The basic income tax rate is at 20% on income £45,000 or below. Higher income tax rate is at 40% on income £45,001-£150,000. Further income tax rate known as additional tax, is at 45% £150,001 and over. Sole traders need to pay national insurance contributions, this depends on earnings. HMRC works out class 4 NIC's that you are liable for, it’s based on the profits that the business makes, this is usually 9% of earnings as this is income that is between £8,164-£45,000. Although class 2 NIC's are still around, there are going to be abolished by April 2018. If a business earns over £85,000 annually, then the company has to register for value added tax (known as VAT). VAT is added to bills, this tax can be reclaimed for business purchases, VAT can also be excluded from costs of products that the company buys. Limited companies have to personal tax on dividend payments that are received. Company profits will still be under corporation tax, even with dividend payments which are taxed separately. Dividend payments are taxed less than basic, advanced and additional income tax rates, 10% is for up to £31,865, 32.5% for between £31,866-£150,000 and then 37.5% for additional dividend tax. Corporation tax currently hold at 19%.

Business grants are available and are usually sector specific. Grants can off between £1,000-£100,000 for small enterprising business, but funds can be unlimited for larger businesses. To gain funding as a business, you need to be able to explain and justify why you need the funding and what could come from gaining it. An application will need to be filled out carefully and sent to a funding company, if the application is successful grants and funding isn't paid upfront but can be claimed towards the end of a project. Loans need to be paid back when interest when borrowed by anyone, so essentially when you receive a loan you’ve basically lost money, however without the loan you have substantial less funding that might be needed. Loans can usually be paid back in small instalments, this is what makes them extremely useful for business, as they might not have money in bulk, but can afford to pay a spread cost. Again like grants loans are applied for as you need to be eligible, for example you might need to earn a certain income, and this is to make sure you can pay back the loan. There are a huge variety of loans including short term loans, regular term loans and long term loans.

To financially manage a business, accounting systems can be applied to help organise and create a system to manage finances to help to business. Cash counting method allows you to count up the income immediately when received, this can be done with cash but with credit also. This is the most common method for small businesses as its quicker and easier, when large amounts of money isn't being dealt with, this is usually the preferred method. The "accrual" method is used for larger business who deal with larger quantities of money, this money is counted when a sale is made, instead of when it’s received. Both methods are effective however the accrual method is harder to maintain, due to the fact its dependant on accounts payable records.


Managing credit can help to sort out a business financially. Listing and recording all profits, purchases and loans can help to manage finance in a business overall. Introducing policies into a company can also help to improve financial organisation, this helps to maintain standards. Assessing future risks can help to get an idea of what might come, this makes it easier to prepare.




References - 


1. http://www.easyaccountancy.co.uk/smallbusinesscentre/developing_business.html

2. https://www.gov.uk/set-up-sole-trader
3. http://www.bytestart.co.uk/set-up-partnership.html
4. http://smallbusiness.findlaw.com/business-laws-and-regulations.html
5. https://www.lawontheweb.co.uk/business/regulations-and-legislation
6. http://www.bytestart.co.uk/section/tax/tax-guides
7. http://www.bytestart.co.uk/tax-rates-thresholds-allowances-2016-2017-small-business-owners.html
8. http://smallbusiness.co.uk/financing/government-grants/
9. https://www.startuploans.co.uk/business-advice/get-small-business-government-grant/
10. http://smallbusiness.chron.com/start-accounting-system-new-business-3765.html
11. http://is4profit.com/credit-control/
12. https://www.icaew.com/archive/library/subject-gateways/financial-management/credit-management/small-business-update/action-list-how-to-set-up-a-credit-control-system

Friday, 17 November 2017

Interview Techniques – Assignment 1

Interview Techniques

Question Types:

Closed Questions - A closed question, pushes an answer out of someone, it looks for a definite answer to the question, such as facts and figures and is usually a typical yes or no answer that the questions creates. These are good for finding out specific information about the person you are interviewing, also it is a quick questions and answer so it is not normally long and complicated. This can be used to help extend on other information. Closed questions are not very effective at receiving the persons true opinion, as it is a one word answer most of the time, they cannot explain their own thoughts and feelings in depth, meaning these types of questions are usually avoided for emotional conversations. Another problem with using closed questions during an interview, is that the person may feel they are not able to show their own feelings and will feel the interviewer is just trying to get information from them almost like an interrogation instead of an interview. Here is an example of a closed question interview. https://www.youtube.com/watch?v=uEIpm9dbBAY

Open Questions - This type of question allows the person you are interviewing to explore their opinions and feelings about the subject, it allows them to give a detailed description which is totally up to them how much depth they go into it with, and these questions create lengthy, strong conversations instead of short one word answers. Respondents are able to share all the information they want with the interviewer, sharing opinions, feelings, emotions and ideas, this really gives the respondent a sense of freedom with their answers, this can also allow the interviewer to gain extra information from the respondent. Sometimes problems can be solved through this method of questioning as well. Sometimes issues with this method of questioning is that it is difficult to compare answers to the questions and you will not receive definite answers to anything. Also this method of questioning is more time consuming due to the more free answer. Here is a video showing open ended questions during an interview. https://www.youtube.com/watch?v=LeKOH_vMvjA

Direct Questions - These type of questions, require a direct answer this means that the question that is asked needs a certain answer that is completely relevant to the question asked. An example of this type of question is "how much money does ... cost" it’s asking a question that requires a correct, relevant answer. This question deliberately tries to get a certain reaction from the interviewee.

Suggestive Question - This question is almost a way to trick the person you are interviewing, into answering a question in detail, this is used so that the interviewer can get a lot of information about a certain subject that they might not normally answer. This sort of question uses words such as "Do you think" this gives a sense of a personal opinion or answer.


Interview Styles:

Investigative Interviews - These interviews are to find certain information about the subject during it, this is to give the viewers/audience the information they need to understand environments, people and situations, type of productions that use this are news programs and documentaries. The difference between this type of interview and hard news is that unlike hard news, these interviews don’t always get right to the point, they ask direct and closed questions very often to gain certain information. However open questions are sometimes asked to gain extra detail from interviewee's. https://www.youtube.com/watch?v=FZBe4avxmYg

Hard News - This type of interview is normally a short, "to the point", type of interview and is normally used to illustrate a news item. This involves the use of both closed and open questions, to find out facts, figures, comments, responses and any specific information that is needed from the respondent, this is a very formal type of interview. The interviewer can ask a series of open questions to gain as much information as possible about certain subjects. These interviews are usually used by news programs across the globe, as these are serious, information driven programs. Here is a link to a video showing an example of a hard news interview. https://www.youtube.com/watch?v=jA0NGYnbXQw

Promotional Interviews - The person being interviews in this style of interviewing, is usually someone who is well-known or important such as an actor, director or a celebrity of some sort. These interviews are usually held in a promotional event shown on adverts and videos for the thing it is promoting. However these interviews can also take place on chat shows, which merges entertainment interviews and promotional together. For this interview there is usually be some sort of promotional piece such as a poster in the background. These interviews are very casual and relaxed, open questions are used to set this mood and to allow the interviewee to give a lot of information and detail about certain subjects of the production they are promoting. https://www.youtube.com/watch?v=_kB5K33bd6Y

Entertainment Interviews - This type of interview usually involves celebrities and involves live shows, where the main goal for this interview is to entertain the audience and the viewer. This can be done by utilizing humour for example questions can be deliberately light hearted and fun, these interviews a less serious and are more casual than regular interviews, these are not all about learning important information. The questions that are asked during this interview are usually open questions, leaving the interviewee an opportunity to share open opinions and feelings, the questions asked help to set the mood of the interview. https://www.youtube.com/watch?v=F_A9W5Uu89w

Interview Structuring:

Interviews start out with a short introduction, this helps to identify the topic that the interviewer will be involving during the interview, letting the interviewee and audience understand it, also the introduction can help to set the general mood of the interview, whether it’s a casual relaxed interview or a serious direct one, this can be done by making the interviewee feel comfortable by offering a drink or to welcome them and have a calm casual tone. The introduction always usually is used to relax the interviewee, so that they feel more open to attend the interview and answer the questions. The introduction can also help to gain some early information about the subject or the interviewee for both the audience and the interviewee. https://www.youtube.com/watch?v=NWdc7PyZNLA This interview includes Jennifer Lawrence interviewing Kim Kardashian, this shows the example of an introduction to the interview, first she starts by giving the audience information about the celebrity she is about to interview, helping them understand some extra information and backstory about the person, this helps them to prepare for who it is, then before she asks the questions she says "Are you excited? Alright buckle down and get comfortable", this is used to relax the guest and make them feel welcome, the question she asked "are you excited?" the answer isn’t really important to her, it's almost a rhetorical question, however this is asked so that the interviewee feels like it’s her interview and her opinion matters. Using the word "you" in for the opening starter question is effective as it sets the main focus as them, making them feel important for the interview.

The questions asked in an interview need to be asked in a specific order, this order makes the most sense and should make the interviewee feel like the questions are relevant to each other, they should be linked (using follow up questions), and also that the interview is gradually progressing. Questions should start off easy and simple, more complex questions are usually asked in the middle of the interview, once the interviewee are eased in and towards the end, they should be left of a positive note, so the questions should become more positive short and simple. These questions need to be asked clearly, so that the interviewee can understand them. Open questions should be the main questions that are asked, closed and direct questions should mainly be avoided, unless it is a closed and direct driven interview, this makes sure that they feel their opinion is valid and so you can gain extra information. https://www.youtube.com/watch?v=ls31TkGSQGA here is a well-structured, live interview, involving lots of open questions. The questions need to be asked one at a time, to ensure simplicity, this makes sure that the interviewee does not get confused in anyway and also asking a lot of questions at once, can build unnecessary pressure. You the interviewer should try to remain as unbiased and neutral as you can, you should make sure you do not choose any sides, this makes you seem professional as you should be. As an interviewer it is important that you appear to be engaged in what the interviewee is saying, so you need to use body language that shows interest, for example leaning forward, keeping eye contact and nodding, tells that you are interested in what the interviewee is saying, otherwise they will feel you are not interested and are not paying much attention, meaning they might not feel obliged to share a lot of information. Key questions should be woven in between the lesser important questions, these should not be bunched together, otherwise it can feel very forced and direct, these questions are the most important ones, gathering a lot of information that is wanted from the interviewer. Sound bites can be used by both the interviewer and the interviewee, the interviewer may use it to help give a quick summary of a subject to help the interviewee and the audience understand the subject.

Finishing off the interview you should leave it on a positive note, you can do this by first of all asking the interviewee if they have any questions that they may want to ask, again this adds to them feeling they have an importance to you, the interviewer. Also the questions should start to become more light-hearted and opinion based, this helps to end the interview on a positive vibe. It is also important that you thank the guest, for their time, this helps leave it on a positive note and if you want to interview them again, it gives you a better chance that they will think positively of you can they will, also if they think of you positively they might share it with others, making you more popular among others. https://www.youtube.com/watch?v=cRbY07bMm7w At the end of this interview with Ridley Scott, it shows them finishing off the interview, with an open fairly easy to answer question, then you see the interviewer thank Ridley Scott for his time.

Communication Skills:

Building Rapport is an essential part in having a successful interview with a client, so doing research about the person so you know information about the person such as name, age, occupation and etc. This can improve the way you appear to them, this will make them think that you have prepared for the interview so they will know it’s professional. Also knowing this information prior can help to structure questions. Also obviously making sure you are dressed appropriately for the mood of the interview, this would mainly involve wearing a shirt and tie, this can make the interviewee feel that this is an important more professional, interview otherwise unsmart close will make it feel very amateurish and too smart can leave an overwhelming filming, smart and casual is the main focus. Starting off the interview you want to make sure that you give off a casual friendly vibe, this can be done by asking them non-related questions such as "how are you doing", this takes them away from the interview, helping to relax them but also making you seem interested in them. Also asking open questions to begin with will give them a sense of freedom. And then also general strong communication and personality can help the client to enjoy the interview more. As mentioned before using body language to your advantage can help build a relationship, it can decide whether they think of you positively or negatively, make sure you look and seem interested in the conversation. Making sure you listen to what the interviewee says is important, this can help you build improvisational questions, and this lets the interviewee know that you are listening. Make sure that you avoid talking about invasive subjects, or any deep, religious information as this could upset the interviewee, keep the questions relevant. Finishing off the interview to help create the rapport, you need to thank the interviewee as mentioned before and maybe leave them with a business thank you card or email etc.

To help to plan a phone call interview, make sure that you plan ahead, right a baseline guide/script that you can work from to help with asking questions and develop from then, any awkward silence during a phone call can be the breaking point for most interviewee's. Making sure you maintain a positive tone also is important, a negative tone will leave a negative impact on the interviewee, making them unsure whether they want to answer the questions or not. Obviously during the phone call keep your attention on the questions and the answers, don't get distracted and don't cause any disruptions such as eating or talking to someone else during the phone call. A good way to perform an over the phone interview is to treat it as a in person interview, start positively asking some irrelevant questions to make them feel important, then try asking open questions so that they feel freedom in answering the questions and so that you're not just asking closed questions, that can feel invasive. Phone call mics aren't perfect so making sure you maintain a loud clear voice. Also make sure you finish off positively, by like mentioned before, saying "thank you for your time" and making sure you don't cut them off.