Working to a client brief, structures:
- Contractual
Brief is a document that is made between a client and a potential
employee. It gives information (discusses the clients duties) about the work that is required by the company
and how the company organizes their work. The document requires certain
criteria, the free that the client and employee agree on, they also agree on
the payment terms. An example of this brief, for instance is if a screen writer was made to complete a certain amount of screen writing for the movie, the screen writer would not be finished or payed until all the tasks are completed.
Positive aspects of a
contractual brief is that you have a secure amount of working hours and a wage
that is agreed on at the start of the year, so the client has a secure set
income, however if the employee is given a zero hour contract then this does
not apply. Another positive is that the document is very simple and easy to understand/read (the layout is very clear), this enables the client to complete the work with more understanding and less struggle.
A negative aspect is
that they may have a heavy workload, due to the set amount of hours, if they
are given a high amount. They also like mentioned before be given a zero hour
contract, which means they do not have a set amount of hours, meaning they can
be giving a unexpected amount of work or lack of work at any time. Another
negative is that there is no flexibility on a contract brief as you are set for
the whole year and it cannot be adjusted (the document is legally compulsory) this means that the tasks given must be completed before the client is payed.
- A negotiated
brief is when the client will come to a specified agreement on the
brief, with the employer. This includes ideas about both the client and the
employee. It is very important that the employer and the company have agreements
on the brief, to avoid future problems. This type of brief is very similar to a formal brief. An example of this is a client and the employee discussing business ideas and information with each other.
Positive aspects of a
negotiated brief is that it brings both the ideas from the client and the
employee, the benefit of this is that because they both get they own input, it
means that they like both be happy with the brief. This as said before fixes any future quarrel between the employee and the client.
Negative aspects of this
is that when the employer and the client negotiate their brief, they may come
to a disagreement during it, this can result in the employer losing
potential work, also the client may choose another employer.
- Co-Operative
Brief this type of brief which completed through many companies, this brief is completed on a team basis in unison. These
companies are employed to work on a 'set brief', which they will complete
working together as a team. This brief has to be finished by a certain time
otherwise the client will not be satisfied and will not come back to these
companies (has a set deadline). An example of this type of brief are two companies working together, to create an advertisement, a service or a product.
A positive aspect of
this type of brief is that it creates a community within the work, it also adds
social aspects to the project, and this creates an additional advantage of strong
communication and team-work between the team. Also because of the wide-range of
companies and people it adds more brains and ideas to the project.
A negative aspect of
this is that some team members might not work well together, which can
seriously hinder the project from being successful. Any conflict can cause
problems for the project.
- Informal
Brief this type of brief is a less serious, less professional approach
to a brief. This type of brief does not require written documents like a
traditional brief does. There are neutral discussions between the client and
the employer. This type of brief is usually done face to face, but also can be done over a phone call or a video call. An example of this would be two business workers, who talk to each other outside of their workplace, in a casual area and manner.
A big advantage of this
type of brief is how free it is, there are not written rules that need to they
have to abide and because of it being less serious it can open up opportunities
for more creative ideas, plus communication between the client and the employer
is more neutral and friendly and less business-like. Also because this method is less serious, it may spark more ideas to the client or the employee.
A negative aspect of
this is that some expectations from the client may not go well with the
opinions and ethos of the employer. Also because this is less professional it
can be seen as less important. This type of brief does not attract big production companies unlike other briefs, for example the co-operative brief.
- Formal
Brief this in basic terms is the opposite of an informal brief, this
does include written documents and detailed information that needs to be looked
into. Although the brief itself is not necessarily a legal document, which does make it more casual, it does
have information/instructions that need to be closely followed. This also has simple clear instructions to the client enabling them to understand the brief better.
A positive aspect of
this is that the document displays all the information the client needs; it
gives clear information and instructions that can be closely followed by the
client. This type of brief also is not necessarily a legal-binding document, so
it can be worked around if needed.
The problem with this is
that the client and the employer may disagree on certain terms; this is more
likely to happen and is usually less easily worked out than an informal brief. This means that if disagreements take place, people can lose potential work.
- Commission
Brief this type of brief works with a large corporation, such as
"The Sun", "AA", etc. The corporation will normally work
with a company to create there product. This type of brief is normally
negotiated between 2 media companies instead of a standard client. They may receive the product once the brief is understood and agreed one.
Positive aspects of this
are that the production company gets paid for creating a specific product, and
may actually receive a small percentage of the profit the product makes. Also
as this brief is worked between large companies/corporations the amount of
resources and money is bigger to work with.
The problem of this is
because of the large corporation and the percentage of profit that they
control, they may be unfair with the percentages of the profit given to the
company. This can seriously have a negative effect on the company, not giving
them enough money for the product, not giving them enough credit for the
product.
- Tender
Brief similar to the commission brief, this is a larger type of brief
working with bigger competition. This client will display advertisements, asking for a certain product to be created. The production company (the employer)
discusses and decides on a brief, a budget and a proposal, which is then
presented and discussed to the client. The client decides from multiple
companies that have offered there terms.
Positive aspects of this
is that because of the large competition this means that work is normally at a
very high quality as it has to be to stand out to the client. Also as they
project a budget themselves they will be determined to work for it.
Negative aspects are
that because of the huge competition, it is very difficult to get chosen to
work with the client. This means that it is very difficult for companies to
actually get work from clients.
- Competition
Brief This type of production is open and is accessible to all
companies interested. Each company creates their own briefs, discussing their
terms. The project ideas are then chose by the client, which then the client
chooses the company that stands out. This enables for some really high quality work.
Because of the big
competition this means that the companies again have to have really strong work
to get chosen, often ending up with a really high quality product. This gives
the client a very personal decision to choose from the briefs that stand out to
them. Also any size or type of company can pitch there idea to the client.
A negative aspect is
that the chosen winner may have to pay a fee. This can sometimes appear very
negative towards the winner and may actually pull out of the project before it
even starts. However this does not usually happen, as they will have to
understand that this does sometimes happen in situations like this.
Working to a client brief, structures:
- Contractual
Brief is a document that is made between a client and a potential
employee. It gives information (discusses the clients duties) about the work that is required by the company
and how the company organizes their work. The document requires certain
criteria, the free that the client and employee agree on, they also agree on
the payment terms. An example of this brief, for instance is if a screen writer was made to complete a certain amount of screen writing for the movie, the screen writer would not be finished or payed until all the tasks are completed.
Positive aspects of a
contractual brief is that you have a secure amount of working hours and a wage
that is agreed on at the start of the year, so the client has a secure set
income, however if the employee is given a zero hour contract then this does
not apply. Another positive is that the document is very simple and easy to understand/read (the layout is very clear), this enables the client to complete the work with more understanding and less struggle.
A negative aspect is
that they may have a heavy workload, due to the set amount of hours, if they
are given a high amount. They also like mentioned before be given a zero hour
contract, which means they do not have a set amount of hours, meaning they can
be giving a unexpected amount of work or lack of work at any time. Another
negative is that there is no flexibility on a contract brief as you are set for
the whole year and it cannot be adjusted (the document is legally compulsory) this means that the tasks given must be completed before the client is payed.
Positive aspects of a
negotiated brief is that it brings both the ideas from the client and the
employee, the benefit of this is that because they both get they own input, it
means that they like both be happy with the brief. This as said before fixes any future quarrel between the employee and the client.
Negative aspects of this
is that when the employer and the client negotiate their brief, they may come
to a disagreement during it, this can result in the employer losing
potential work, also the client may choose another employer.
- Co-Operative
Brief this type of brief which completed through many companies, this brief is completed on a team basis in unison. These
companies are employed to work on a 'set brief', which they will complete
working together as a team. This brief has to be finished by a certain time
otherwise the client will not be satisfied and will not come back to these
companies (has a set deadline). An example of this type of brief are two companies working together, to create an advertisement, a service or a product.
A positive aspect of
this type of brief is that it creates a community within the work, it also adds
social aspects to the project, and this creates an additional advantage of strong
communication and team-work between the team. Also because of the wide-range of
companies and people it adds more brains and ideas to the project.
A negative aspect of
this is that some team members might not work well together, which can
seriously hinder the project from being successful. Any conflict can cause
problems for the project.
- Informal
Brief this type of brief is a less serious, less professional approach
to a brief. This type of brief does not require written documents like a
traditional brief does. There are neutral discussions between the client and
the employer. This type of brief is usually done face to face, but also can be done over a phone call or a video call. An example of this would be two business workers, who talk to each other outside of their workplace, in a casual area and manner.
A big advantage of this
type of brief is how free it is, there are not written rules that need to they
have to abide and because of it being less serious it can open up opportunities
for more creative ideas, plus communication between the client and the employer
is more neutral and friendly and less business-like. Also because this method is less serious, it may spark more ideas to the client or the employee.
A negative aspect of
this is that some expectations from the client may not go well with the
opinions and ethos of the employer. Also because this is less professional it
can be seen as less important. This type of brief does not attract big production companies unlike other briefs, for example the co-operative brief.
- Formal
Brief this in basic terms is the opposite of an informal brief, this
does include written documents and detailed information that needs to be looked
into. Although the brief itself is not necessarily a legal document, which does make it more casual, it does
have information/instructions that need to be closely followed. This also has simple clear instructions to the client enabling them to understand the brief better.
A positive aspect of
this is that the document displays all the information the client needs; it
gives clear information and instructions that can be closely followed by the
client. This type of brief also is not necessarily a legal-binding document, so
it can be worked around if needed.
The problem with this is
that the client and the employer may disagree on certain terms; this is more
likely to happen and is usually less easily worked out than an informal brief. This means that if disagreements take place, people can lose potential work.
- Commission
Brief this type of brief works with a large corporation, such as
"The Sun", "AA", etc. The corporation will normally work
with a company to create there product. This type of brief is normally
negotiated between 2 media companies instead of a standard client. They may receive the product once the brief is understood and agreed one.
Positive aspects of this
are that the production company gets paid for creating a specific product, and
may actually receive a small percentage of the profit the product makes. Also
as this brief is worked between large companies/corporations the amount of
resources and money is bigger to work with.
The problem of this is
because of the large corporation and the percentage of profit that they
control, they may be unfair with the percentages of the profit given to the
company. This can seriously have a negative effect on the company, not giving
them enough money for the product, not giving them enough credit for the
product.
- Tender
Brief similar to the commission brief, this is a larger type of brief
working with bigger competition. This client will display advertisements, asking for a certain product to be created. The production company (the employer)
discusses and decides on a brief, a budget and a proposal, which is then
presented and discussed to the client. The client decides from multiple
companies that have offered there terms.
Positive aspects of this
is that because of the large competition this means that work is normally at a
very high quality as it has to be to stand out to the client. Also as they
project a budget themselves they will be determined to work for it.
Negative aspects are
that because of the huge competition, it is very difficult to get chosen to
work with the client. This means that it is very difficult for companies to
actually get work from clients.
- Competition
Brief This type of production is open and is accessible to all
companies interested. Each company creates their own briefs, discussing their
terms. The project ideas are then chose by the client, which then the client
chooses the company that stands out. This enables for some really high quality work.
Because of the big
competition this means that the companies again have to have really strong work
to get chosen, often ending up with a really high quality product. This gives
the client a very personal decision to choose from the briefs that stand out to
them. Also any size or type of company can pitch there idea to the client.
A negative aspect is
that the chosen winner may have to pay a fee. This can sometimes appear very
negative towards the winner and may actually pull out of the project before it
even starts. However this does not usually happen, as they will have to
understand that this does sometimes happen in situations like this.
